Sunday might be my favorite day of the week. Is this an unpopular opinion?
Nothing beats ordering a breakfast burrito at 3pm on a Sunday.
The best water!
Running ads? Don’t let a weak landing page kill your results. I wrote a while back about what actually makes pages convert. Simple principles, big impact.
https://freak.marketing/post/7-simple-rules-optimize-landing-page-conversions
Using GTM for Google Ads tracking?
Don’t forget the Conversion Linker Tag—it helps track conversions accurately as browsers kill 3rd-party cookies.
Learn why it matters: https://freak.marketing/post/why-use-the-google-tag-manager-conversion-linker-tag
Performance Max often beats Standard Shopping Ads for ecommerce—just don’t run both for the same products at once. Here’s how they compare: https://freak.marketing/post/standard-google-shopping-ad-campaign-vs-performance-max-for-ecommerce
Tracking offline conversions in Gravity Forms is a pain—unless you use WhatConverts.
Here’s how I got it working: https://freak.marketing/post/capturing-gclid-offline-conversions-gravity-forms
Demand Gen vs. Display Ads—what’s the difference? No third-party placements, lookalike targeting, & likely better traffic (at a higher cost).
Full breakdown here: https://freak.marketing/post/demand-gen-vs-display-ads
#GoogleAds #PPC
Bad conversion tracking kills Google Ads performance. Are you making these mistakes? Not tracking conversions, tracking the wrong things, or missing key touchpoints?
Fix it now: https://freak.marketing/post/3-conversion-tracking-mistakes-google-ads #PPC
Another day another Google Ads campaign!
Google’s Ad Strength Rating means nothing for real performance. I’ve seen “Poor” rated ads outperform “Excellent” ones. Focus on results, not vanity metrics.
More here: https://freak.marketing/post/google-ad-strength-rating-doesnt-matter
Maximize Conversions can bring in low-quality leads if you’re only tracking form submissions & calls. Fix it with offline conversion tracking (OCT) to optimize for sales, not just volume.
Learn more: https://freak.marketing/post/max-conversion-bid-strategy-low-quality-leads
❓More Clicks, Lower CVR? Not Always
Increasing clicks doesn’t always mean a drop in conversion rate. Learn how targeting high-intent traffic, refining ad messaging, and optimizing landing pages can help boost both clicks and conversions.
🔗 https://freak.marketing/post/clicks-go-up-will-conversion-rate-go-down
#PPC #DigitalMarketing #ConversionRate #MarketingStrategy
📞 Track Sales, Not Just Calls in Google Ads
A 60-second call isn’t always a sale. Google Ads doesn’t show which calls turn into revenue—but offline conversion tracking does. Learn how to track phone call sales conversions properly:
📖 https://freak.marketing/post/tracking-offline-phone-call-sales-conversions-in-google-ads
#GoogleAds #CallTracking #OfflineConversions #PPC
🚀 Google Ads Tip: Use Negative Keywords to Save Money
Running a Google Ads campaign? Negative keywords are just as important as the ones you target. They prevent wasted spend by blocking irrelevant searches!
📖 Learn more: https://freak.marketing/post/google-ads-negative-keywords
#GoogleAds #PPC #Marketing
Evaluating Google Ad Performance Max Campaigns for Lead Generation
Performance Max (PMax) campaigns can drive low-cost conversions, but lead quality may take a hit. Can anything be done about it?
Learn more: https://freak.marketing/post/google-ads-performance-max-lead-generation