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West Major
45fd1955f590da87c1fd2edb99d17accf235ec3ebf0afe1d3306ade42693c6e9
On a mission to make western shirts in America.

Over the last two years, I’ve come back to this line from the book Courage is Calling again and again:

ā€œThere are six things I can do right now, all of which will help make things better.ā€

When those moments hit where everything feels like it’s falling apart, and the walls are closing in, I go back to this line. I write down 6 things - however big or small. And I do them. And then I do it again the next day, and the next. A week goes by and you’ve done 42 things. And usually by that point, things start to turn back in your favor. It’s been such a simple way for me to stop worrying about the future - and focus on what I can do right now, today.

Replying to Avatar Soak Quest

Bitcoiners are the new capital allocators.

We’re living in a brand new world—nothing will ever be the same again. What made sense before was just habit: the consistent, daily reinforcement that Keynesian dollars could get you things. More fiat meant more stuff.

But those assumptions were built on sand.

Now, with perfect money, capital allocation among Bitcoiners follows a different logic. It’s grounded in real economics—Austrian economics—with a focus on hurdle rates, opportunity cost, and long-term value.

Just like Bitcoiners found each other by following reason to its conclusion, their investment choices often arrive at similar endpoints. But there’s a twist: perfect money creates a paradox. When your money appreciates exponentially for doing nothing, it becomes harder to justify spending or investing it at all.

That’s the challenge: if Bitcoiners don’t actively defend the medium of exchange property, they risk losing the very status that made them the capital allocators in the first place.

Before Bitcoin can become the default medium of exchange, it has to reach critical mass. But its strength—unparalleled appreciation—makes spending it feel irrational in the short term. The opportunity cost is too high. That disincentivizes everyday usage, which stalls progress toward mass adoption.

Bitcoiners face a choice: delay spending and preserve gains—or spend with purpose to build the future. That’s why Bitcoin capital allocation has to expand beyond ROI. The hurdle rates vary: some investments are about returns, others about aesthetics, ecosystem growth, or purpose.

Using Bitcoin as a medium of exchange doesn’t make short-term ROI sense. But it’s a long-term, purpose-driven decision. The real return? Staying in control of capital allocation. Cementing Bitcoin’s role as not just a store of value, but a currency in motion. Until that happens, fiat still wins by default—easy to earn, easy to spend.

So let’s show the world what Bitcoiners can do. Back the people, brands, and companies willing to build on Bitcoin. Prove that Bitcoiners don’t just spend—they allocate with conviction. We can mint new brands overnight simply by choosing where we spend.

That’s how we stay the capital allocators.

And right now, there is no higher ROI than securing Bitcoin’s place as the medium of exchange through a thriving circular economy.

🤘🤘 here for it

New baddies at WM HQ.

Slowly but surely, I’m buying machines to build a western shirt factory in Arizona. I scored these this week at a local auction, at a 90% discount. The left one sews on buttons. The right makes button holes.

Now just need to make sure they work šŸ˜‚šŸ¤˜šŸ‡ŗšŸ‡ø

Replying to Avatar PDJ

Please welcome nostr:nprofile1qyt8wumn8ghj7ct8daexztnwdaehgu339e3k7mgpzfmhxue69uhkuu3wwfhhxctwduhxxcgqyzs38uechs9827jkx85t28sapyx4ze7hjt06nqn2u3dfxdehscr8stxcye0 to NOSTR. #introductions

They are Bitcoiners through and through. In full transparency I'm an investor and made my investment contingent on them being Bitcoin forward and accepting Bitcoin. They happily obliged.

Do I think they'll outperform Bitcon's CAGR? Not especially but it's not impossible when you can create a new category. I just wanted to eat matrix fee pizza outside of the matrix so I was down to support.

Yough makes Pizza out of greek yogurt dough with no BS ingredients. 19g of protein and tastes better than all the other shite out there. They're definitely #WorthTheSats. Their last formulation was already our favorite pizza at the house but they just reformulated an even better taste with less ingredients.

The new samples just started going out and they're legit.

Please give them a follow, sign up for an email list, and give them all the tough feedback you can get when they go live in retail. Follow them for the best #NOSTRFirst updates.

nostr:nevent1qvzqqqqqqypzpggn7vutczn40ftrr694rcwsjr23vlte9hafsf4wgk5nxumcvpncqqs077kg6l98n2la3ddq0e7y5x8yr49aem6kxpknwcscakz7efr2kjgv54sla

Huge frozen pizza guy. Can’t wait to try this

Replying to Avatar PDJ

Call ā€˜em groupers.

Collectivism/Socialism etc seems downstream of those susceptible to Groupthink. Very few people have courage to avoid groupthink comfort.

Groupers get confidence from the group identification of a higher morality. It’s their only path to their entitlements or getting free shit without working. It’s hard to blame them- who wouldn’t want free shit for nothing?

There are those that are allergic to groupthink and call it out right away but sadly it’s not the majority. And who could blame someone for not wanting to speak up and think for yourself - it’s scary?

The biggest or loudest groupers on both sides will have successfully found the most insidious way to trigger the largest groupthink entitlement topic for that time. It’s insidious because it has to be undetectable or banal at first or it won’t grow. It’s insidious because there’s some faint hint of truth on an issue for groupers that’s just enough to make them feel like they’ve done some level of effort to make a connection that’s not obvious. They convince themselves they are smart for making a connection. So being introspective enough to even consider that they might be susceptible to groupthink is just not possible - their thinking is just the right and only way of thinking. And they found a large group that also feels that way so anyone else who thinks differently is just so unimaginably dumb.

They’ll go as far as cutting off friends and family because it threatens their long held belief that they are smart enough not to have to work for truth or a solution. A conversation or kind debate with simple questions is so beneath them. Sadly there’s a strong correlation with physiognomy here as well that shows a physical manifestation of this thinking where they can outsmart calorie accumulation.

You can see how communism killed 100m people. Groupers slowly gain more confidence that violence is the answer instead of considering they might be lazy, unoriginal or incorrect on an assumption. They have to be right so their solution must take a physical form instead of a solution oriented way of thinking and communicating.

There is zero humility in groupers, individuality, or introspection and it’s all downstream of being afraid to think for yourself. It’s fear. They’re just so terrified of their own shadow deep down. They need to outsource their thinking in the same way they need to have others do the work for them. They’re positively reinforced by the larger the group and feel protected by other groupers.

Awful awful group of people the Groupers. And they’ll turn on themselves in a heartbeat if you don’t align with the shared brain of the group. Anything that might be hard or represents work is a hard no for them.

Fuckin groupers

A couple weeks ago before I met nostr:nprofile1qqs2gndun24r2utk5l20tscsdprw5zttvm0qk58w8xhl2ja2kmzt7jcpvemhxue69uhkv6tvw3jhytnwdaehgu3wwa5kuef0dec82c33x5ehsmt90q6ry7p5vd5xge3hx5mksupnwym857rpvaukk6m9dvmhqer8wa6hwepsxu6rjd35v34hj6rp89ensvnj096ns0mzwfhkzerrv9ehg0t5wf6k2qg3waehxw309ahx7um5wgh8w6twv5hs7sy58u I had no interest in Bitcoin. After talking to him over some wine, I’m now understanding why our costs will continue to rise and Bitcoin needs to be apart of our American Made Mission. Eventually we’ll be accepting it and have it on our balance sheet.

NOSTR will be the first to know when it happens.

I now view Bitcoin as having the same ideals that motivated an American Made brand like West Major. Here’s a little bit of insight behind our brand, and what’s gone into trying to make our product in America.

https://m.primal.net/PkmM.mov

Okay I’ve got another question (thank you to everyone helping me learn here). Maybe this is a stupid question.

Is the goal or one of the goals amongst the bitcoin community to eventually get to a world where everyone uses it - day to day - for every transaction? Your employer pays you with bitcoin, you buy your groceries with bitcoin, you rent Netflix movies with bitcoin?

When that happens, what does the price of bitcoin look like day to day? Is it more stable? Or will it still be down 5% one day, up 20% the next?

Appreciate the feedback!

Good point! when I say cash what I really mean is CC (we just sell online). When your customers pay with CC, is that in USD? Or bitcoin? And if bitcoin, do you have to convert to USD to pay suppliers?

Question for any business owners out there making a physical product - do you guys have to pay suppliers with cash? None of ours take bitcoin. And if so, how do you balance wanting to grow your business (which requires making more product and thus needing cash) with holding bitcoin? This is something I’m still wrestling with. I’d love to keep and hold what little bitcoin I have… but I have to make more shirts to keep growing the business. Down the road, when my business is bigger, and we’re able to distribute profit and/or have cash we don’t need for growth (hopefully šŸ˜‚) I could see that being much easier. But at my stage now, we’re still trying to grow. Not for some vanity reason but to survive. Curious if anyone out there has some thoughts or strategies around this?

Update: have made zero progress towards accepting Bitcoin on our website. Not intentional. Just haven’t had the time to figure it out and get it set up yet. On the flip side, we don’t really have anything to sell at the moment, so there’s that. But for anyone out there following, wanting to buy a western shirt with bitcoin, just letting you know we haven’t forgotten šŸ˜€