Clever barcode on a noodle pack!
#packaging #grownostr #plebchain #food #introductions #design #creative
Absolutely! Truely fascinating. I hope it’s true and a breakthrough
It’s Monocco this weekend!
#formula1
Hi new joiners! Welcome along to a taste of freedom!
#introductions
I’m going for the second listen tomorrow
What were peoples thoughts on the Terrence Howard episode of the Joe Rogan #podcast ?
#jre #plebchain #grownostr
Cling film isn’t a purchase you make that often.
It’s sort of fallen out of favour from his Hay-Day in the 80s when it wrapped most items in your fridge, or someone on a stag night.
Part of that could be to do with consumers looking for more sustainable, eco-friendly options, so if you are one of the leading brands you have a lot of hard work to do to stand out against the own brand competition.
I stood at the fixture for a couple of minutes watching people peruse some of the items and nobody went near this brand, in fact, in every instance people picked up the own brand equivalent.
One of the main reasons here may be down to cost so it’s imperative that brands showcase a clear ‘added value’, whether that is an easy cut system or that it is made from recycled materials.
The difficulty comes when both of these factors are relevant as in Bacofoils case. If a clear pack architecture is not established to hold all of this information, then what tends to happen is a bit of a jumbled mess, with all items competing for attention.
It’s much better to focus on one clear lead point of difference, with the other secondary. Also, ensure that the brand logo is as big as plainly possible so that you see it as you’re approaching the fixture.
This is especially important as many of the multiples now put the own brand products in line of sight with some of the bigger brands lower down.
If you want to make some noise on shelf then creating an easy to navigate pack architecture is incredibly important. Lead with the brand logo first and ensure your benefits follow.
#BrandDesign, #PackagingDesign, #Packaging, #Marketing #plebchain #grownostr #coffeechain
Always try to inspire the consumer.
I saw these in a local store recently and its fair to say, steamed brown lentils are never going to be an easy sell-in!
Therefore, it’s really important to try and find ways to inspire the consumer with regards how they can use your product in tasty and adventurous ways.
Normally this is the role of a meal shot but budgets often don’t stretch that far so its important to look at other pack components in order to drive taste.
Take this pack for example. On here there are 3 areas that could be used better, to solve this problem of ‘taste appeal’.
1. Colour combinations
Interesting colour combinations are a great way to cue flavour, in particular origins, without the need for a meal shot.
2. Narrative
If you can't introduce imagery, then using the language of the restaurant menu is a great way to excite and drive taste.
3. Brand logo
Building food cues into logos, not only solves the problem of appetite appeal, but enhances consumer recognition.
Remember, the consumer is looking to a brand for guidance expertise and inspiration.
#packagingdesign #packaging #branddesign #marketing #grownostr #coffeechain #plebchain
What’s the best #nostr client for iPhone 📲 ?
#grownostr
#plebchain
Great sponsorship placement
#plebchain #grownostr #f1 #formula1
Clever use of a barcode
#plebchain #coffeechain #grownostr
Consumers decide emotionally, then justify rationally. That’s why creating a compelling brand story is paramount for products and services.
#plebchain
#Grownostr
Just go through the nostr-tools npm package and https://github.com/nostr-protocol/nips/blob/master/01.md
That’s all the tools you need to interact with the protocol
Thanks I’m unfortunately not proficient in coding hence using Make. Are you referring to this….
{
"id": <32-bytes lowercase hex-encoded sha256 of the serialized event data>,
"pubkey": <32-bytes lowercase hex-encoded public key of the event creator>,
"created_at":
"kind":
"tags": [
[
// ...
],
"content":
"sig": <64-bytes lowercase hex of the signature of the sha256 hash of the serialized event data, which is the same as the "id" field>
}
Which module in make would be best for this? Thanks
I post to my socials using make.com so keen to see if I can connect nostr to my daily flow to avoid doing it manually