Avatar
friday
a925e1d6381bf1c9e140c44e6b3feff1abca4b7a1bfe1d8bf9ff4f3be6367e6d
writing poems. experimenting at Tidal and Block.

It’s coming home

Nothing like real cocoa butter

Don’t give up

it’s a beautiful day

Wear your heart on your sleeve 🫂

grateful for another day

Look ⬆️ 🐶 . Note: ‘living’

we’re witnessing the greatest living artist live.

show up as you are

https://tidal.com/track/353983163?u

Been doing in comms and PR for a bit by chance. Getting grey hair so sharing what I’ve learned:

1. Most comms from companies are boring because briefs usually get reduced to that.

2. Traditional PR is mostly still only relevant for industries dominated my huge, legacy, incumbent giants e.g. IR, finance, music (industry news), healthcare.

3. Speed of culture eats everything. Going direct makes sense.

4. People are tired. Appeal a lot to a few people makes more sense that appealing barely to the masses.

5. Comms should be about more than just landing press coverage. It should be about bringing people with you.

6. Say a few things well, you have 15 seconds to make anyone care.

7. Most comms sound the same because comms teams are the same.

8. Listening and observation skills are never/rarely on a comms job description. This should change…👂🏾 👂🏾 👄

9. It’s not about how you see ‘it’. It’s about the psychology and culture of the people you’re trying to talk to.

10. You can’t predict a crisis. You can set principles to guide you, what you stand for, and what that means for how you’ll address your customers.

Any recommendations of people to follow on here who talk about #design?