I think advertising is still valuable, especially for mom and pop shops and niche products, but most advertising is very fiat. Ideally it wouldn't be targeted, or at least, it would just be relevant upon the context and not surveillance of the individual. I think it's very clever for Michael Saylor to encroach on the advertising business with sats rewards... It could be a very compelling value prop to advertisers; why give other people money when they can just give it to their customers to incentivize engagement and promotion?
Discussion
Sure, there are cases where it wouldnt be annoying, I've had a zapvertisment and wasn't annoyed by it. But if it's open to anyone, and it's whatever annoying shite available at just 1 sat lol. It could at least have the potential to be v messy and annoying
True, that's why context bidding I think will make it more valuable. There is also the concern that scammers might try to exploit this. There are solutions, but it's a complex problem to solve. One of the few things to solve for it is Bitcoin, and it requires an extraordinary amount of energy to do so. (of course, anything that claims to solve it without real-world costs is delusional)
Yeah, it seems like one solution is to only show zapvertisments above certain amounts or choose whether or not to see them at all.