Release often, of course.

Unless you find it takes so much extra time to feature freeze, etc and coordinate many contributors.

My choice would be to build it out of sync with your releases. I doubt I would have much success deciding exactly when to do that, so I haven't tried yet.

Gossip is my 'daily driver' but I find myself shutting it down just to go to Nostragram to watch (and participate in) the zapfest. And the pretty colors of course. :)

Not sure why exactly, but I loved using zaps to pay for relays, for example.

I can probably resist the urge more now I think. :)