The DC he bargained with at the outset of *Fables* made a raft of binding promises to him: he would have approval over artists and covers and formats for new collections, and he would own the "IP" for the series, meaning the copyrights vested in the scripts, storylines, characters (he might also have retained rights to some trademarks).
But as DC grew, it made mistakes. Willingham's hard-fought, unique deal with the publisher was atypical.
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