That’s true. No one will give up the power they have over you. Apple has no interest in ceding a potential 30% cut for peer-to-peer transactions because we consider it unjust.
Eviscerating monopolies and the neutered legal structure that enables them is the only way. There was a time when society headed Adam Smith’s warnings about monopolies, and used its public resources to prevent them. Neoclassical economics successfully convinced the people that deregulation and “free market” morality would free mankind. Now we can do nothing unless Google, Amazon, WalMart, Time Warner, Monsanto, and Apple get their cut.