Marketing & Sales Strategy

- Yacht Racing Sponsorship: 5.65M ETB for branding at international regattas in Ethiopia (e.g., Lake Tana events).

- Localized Tactics:

- Social media: Facebook/Telegram campaigns (low internet cost).

- Flyers in shopping malls (Addis Mall, Friendship Center).

- Partnerships: Collaborate with Sheger Park for eco-awareness campaigns.