I was thinking about the value of sats in an algorithm and also concluded that if it too heavily favored zaps it would be easy for advertisers to manipulate. Its hard to create an algorithm that is resilient against manipulation. Nostr is niche enough that it hasn't become a big problem yet. Could a user score of some kind be useful in that regard

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Maybe if you weighed everything by user “trust score” of some sort - that could help. But that in itself also needs to be weighed.

Yes.

Has trust been proposed as an idea in nostr?