AirDrop: what, how and why? 🎁

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Some of the "cryptans" haven't yet moved away from the fomo on Blur's drop, and then Arbitrum showed how you could make "Life Change Money" in quite simple actions. But not all of our readers fully understand what airdrop is and how you can make money with it. Let's understand it in more detail!

Drop or AirDrop - is giving out tokens for users who made some actions for the development of the project in the past.

➡️ The main purpose of an ardrop: to create a buzz around the project and attract new users (marketing ploy).

To conduct the drop, projects allocate a certain percentage of the total number of issued tokens in advance. What percentage will be allocated is prescribed in the tokenomics, in the "Community" section.

➡️️ Airdrops can be divided into three types:

• "Fast" Airdrop. The project distributes tokens for minimal actions in a short period of time. For example, for filling out a form, voting for a token on the exchange, etc. It is quite easy to qualify for such giveaways. Because of that, there comes a huge number of people who want to get free tokens. And the amounts of such drops leave much to be desired.

• Drop for Holders (token holders). Rewards for people who held (or continue to hold) a particular crypto-asset. Projects take a "snapshot" of the balance at a predetermined time to determine which wallets get the drop.

• Retrodrop. The project rewards users who have taken a certain action in the past. For example:

- swaps (exchanging one coin for another);

- adding liquidity to the pool;

- performing various quests;

- buying/selling NFT, etc.

But unlike a "quick" drop, you will need some money to cover commissions for such activities.

➡️ The conditions for retrograde are often announced post-factum and you can only hope for the correctness of your actions. But because of all the complexities and surprises, retrodrops are the most profitable of all.