It is all in the incentives and contstraints of businesses. As nostr:nprofile1qy2hwumn8ghj7etyv4hzumn0wd68ytnvv9hxgqgdwaehxw309ahx7uewd3hkcqpqs05p3ha7en49dv8429tkk07nnfa9pcwczkf5x5qrdraqshxdje9sgew2ua said in his recent podcast with nostr:nprofile1qyt8wue69uhh2mtzwfjkctnvda3kzmp6xsurgwqpz4mhxue69uhk2er9dchxummnw3ezumrpdejqqgxy3c5lqj6g9nqpeg0ea7xgdmurrrq9nc8fx5er2930pq8jdc2vzyu7yza6 . "If Bitcoin stays decentralized and secure it is the first free market that has ever existed." Incentives and constraints in a Bitcoin-market is different to that of a FIAT-market.

George Gilder predicted in 'Life After Google' that companies now have a incentive to gain access to as much data as possible for their model building enterprises... even at the expense of the consumer.