Revenue model for streaming live sports depends predominantly on advertisements and partnerships with sponsors.

This means partnerships with platforms that already have audiences and resources are always preferred over direct streaming to fans, supporters or general audiences over Youtube, Twitch or their own websites.

There is no incentive for leagues or teams to set up production facilities themselves and stream games directly. Not enough revenue potential. Not as good as the existing model.

A global market is there, but a global payment rail is not. Actually, there is no global payment rail for live streaming in general.

Each country has a different standard for payments and settlements and each works differently. There are regulatory and compliance hurdles, technical hurdles.

I'm informing this take based on my experience with Patreon, Twitch, earlier YouTube when Red (Premium) wasn't available in India, existing streaming platforms in India.

Getting into deals with these platforms means they demand exclusivity. They own rights over your content, whether the way they distribute your content is good or not. This kills competition.

My speculation is that an open source, global payment rail can make it easier for teams and leagues to broadcast to a wider audience and make money from it.

Maybe this won't work with bigger leagues as the sponsorship and streaming rights deals are ridiculously lucrative. Maybe it will.

But it does open up potential revenue streams for smaller teams.

Eg: I can see a new team like Real Bedford benefiting from direct pay-per-view live streaming in the near future as they climb up the league tier system as more football fans who are also Bitcoiners start rooting for them.

Other teams and leagues start using their platforms and experiment with new streaming experiences.

Gradually, then suddenly, Bitcoin can fix live streaming of sports.