Ok ok but a part of this is the consumer understanding their power over the price.

At the end of the day, a pricing contact cannot be executed without both parties in agreement. If you don’t like the price, just find a way around the hurdle or scarcity and go get the price which is agreeable to you.

The Chinese get this. The power of the haggle.

The younger generation needs to learn their power. As well as perhaps become more “rational”.