The game has changed. The model was to game the algorithm, build a following, sell your audience’s views and promote a product.
There is no algorithm anymore. People control their own feed following people who deliver value. Influencers can no longer count on their competitors being driven out because your number of likes keeps you on top of the feed. If they abuse their audience they will leave.
With direct bitcoin integration they have to keep delivering value or the money is cut off. They have to keep working now.