Well depends how you see it.
By stating "1 BTC = 1 BTC", it is emphasizing the fact that the value of Bitcoin is not relative to any other currency or commodity, but is rather an asset in its own right with its own unique properties and value proposition.
Which is great and true but right now this doesn't help you in reality where everything is still priced in FIAT.
So at least for me, number goes up = getting closer to hyperbitcoinization, which would make 1 BTC = 1 BTC a reality for every human being and that's at least for me a very desirable outcome. So yes, I enjoy NGU as it's shows the growing adoption.