Well, there are several things you can do having to do with visual hierarchy and pleasing weights, but the one thing that stands out to me is something that is becoming increasingly more important because of mobile. People are having more trouble, reading wide horizontal sentences. I know it sounds strange, but it’s true, especially for younger audiences. The problem has more to do with their eyes, returning to the correct line at the beginning of a sentence after their eyes have traveled all the way to the right side of the screen. You can solve this by increasing the font size, but in many cases, I would recommend just decreasing the line, width and re-justifying it.

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