Onboarding is a PITA right now.

I've got a few to start exploring nostr but it requires me to walk through a painstaking step by step process.

Get a nostr client installed and profile made.

Explain about private and public keys and how to safe guard them.

Get a lightning wallet installed.

Explain about custodial vs non custodial.

Attach wallet to client.

Give them sats to play with.

Show them how to buy sats with apps like Strike.

Explain KYC.

Get them to install a non custodial wallet.

Explain the difference between Bitcoin proper and lightning.

Explain all about not your keys, not your Bitcoin.

Explain about if you lose your keys you lose your Bitcoin.

Fortunately it's a lot easier to get into this ecosystem than it was years ago, bit it's still a process

Some (most) people do not have the patience for it.

It's just a matter of time.

Be patient and educate slowly, they will come.