Most businesses still treat Bitcoiners like a rounding error.

A weird little niche that keeps yelling at them to accept Bitcoin.

But in 2024, they helped swing a national election.

If you sell a quality product online, this is a group worth paying attention to.

I didn’t plan to build a wine brand around Bitcoiners.

At first, they were just 10% of my customers.

Then 50%.

Then 75%.

Now—they’re all I think about.

Not just because I’m one of them.

Because they showed up—and kept showing up.

They buy. They come back. They tell their friends.

They fight for you.

Bitcoiners aren’t passive customers.

They’re militants for your brand—if you’re aligned.

They can smell inauthenticity a mile away.

If you’re cutting corners or chasing trends, they’ll move on.

But if you’re honest—and you make something built to last—they’ll notice.

And when they do, they become the kind of customer most brands only dream of.

This week, I’m going to share what I’ve learned—mostly by accident—about building for Bitcoiners.

What worked, what didn’t, and why now is an amazing time for your business to start paying attention.