Nieuwe Instituut's New Store 2.0 turns free haircuts into textiles in Milan

An experimental pop-up at Milan design week offered visitors free haircuts, then turned the harvested hair into textile artworks and clothing. As the second edition of New Store, a project by Rotterdam's Nieuwe Instituut, the installation offered a vision of how retail could harness the circular economy to support communities and the environment. By letting

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https://www.dezeen.com/2024/04/24/new-store-nieuwe-instituut-free-haircuts-textiles/