If fees/spread are similar to those of P2P platforms (3-4%?) but come with direct single option to just buy BTC & send to wallet, without dealing with 3rd parties, I think it will be a huge deal.

Many people would stomach the high fees if it means they can buy easily at anytime/anywhere.

I envision it as a last resort portal to escape fiat for those who are unable to use centralized exchanges.

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Tell me what you think of checkout.banxa.com, I'll work to improve it. Ln TBC

I tried it but got stuck with KYCs. An official ID was not enough apparently. Those frictions, while understandable, are what hinder progress I think. But overall I liked the interface and ease of creating a purchase. Better than Moonpay for example.