After experimenting with 8000 TikTok videos, I’ve mostly concluded that the next wave of social media will likely be smaller communities empowered by Intelligent Assistance.

The TikTok version of the internet is an is an Artifical Intelligence fad but it’s too top-down and uncontrolled for both the creator and the user. This results in two things:

1. Increasingly bored viewers

2. The NPC-ification of creators

The boring-ness comes full circle until users & creators realize that they’ve discovered the reinvention of Public Access TV

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Discussion

The future of the internet, IMO, will look like small and personable collectives that are passionate about certain ideas.

They’re driven by the fact that AI unlocks an enormous amount of productivity and opportunity.

TikTok and the algorithm apps have a place in this reality, but it no longer becomes the beginning, middle and endgame of the internet.