This ordinals brc20 crap is an attack that bypasses spam protection on #Bitcoin using an external indexing scheme where they attach a json to input witness data to "mint", track and transfer sats pretending that they're shitcoins.
It's a lot less data than inscribing images and with the 4× witness discount, not only are they paying 4× less than economic transactions, but if they manage to pump these shitcoins to ridiculous values, it could be profitable even at 1000 sat/vB fees.