I can understand the frustration. It causes me many sleepless nights, especially working in a decaying industry myself. Some off it appears to be mid level management, those responsible for transmitting the orders of CEOs but don’t use their own initiative so much but humanity has evolved to this point. Tik Tokers exist because a market exists, same with real estate etc. We evolve and those jobs become unnecessary but that also means those already in those roles evolve into new ones. If all middle management became carpenters, there would be an excess of carpentry and too few resources to practice the craft.
That’s a long way of me saying I don’t know the answer but I can only think in my own terms of what will help myself and those closest to me evolve.
The town I live in has a centre with mostly closed shops, firstly a big out of town shopping centre came, which is now also dying as people shop online. There’s a huge growth for delivery drivers!
The challenge I’m setting myself is to see what can be achieved in one of these empty buildings. Can I create a different type of service that people need?
It’s quite daunting at the age of 50 but also exciting. We evolve or die out.
I can’t see the Tik Tok trade ending soon, it’s already the main market for music but I’ve chosen to opt out of that market as I agree, it sucks. We appear to be very much in the minority though.
Wishing you luck for the year ahead!