Gamified means that you configure your key meteics around consuming more of the user's life; not making the user's life better.
Discussion
I've used gamification theory to help myself eat better and get more healthy, as well as overcome addiction. It is a tool that can be used for good or bad.
Hmm I'm not even going that far. You could gamify keeping yourself hydrated. There are stupid apps for this with an animation of watering a flower or some shit. Or you can just be fully invested in the meaningfulness of hydration and not need the app. Gamifying is maybe some sort of bypass. Or something?