The #Bitcoin marketing team will be deploying a lot more capital in 2024 as ETFs are approved and new waves of money enter the market. Thus far, we've seen advertisements from Bitwise, Hashdex and now VanEck.

Sure, the vast majority of ETF buyers won't ever own bitcoin, at least initially, but I'm hopeful that as times moves forward, people that do gain exposure to bitcoin take the time to learn about the underlying asset. Some will eventually come around and want to truly own bitcoin, instead of a "share" of bitcoin.

Education this next cycle will be even more important. The next wave of Bitcoiners will need to study Bitcoin just as we all have done.