Is usability and UX really what’s most important to them or is it just a proxy for easier revenue generation and/or lowering costs?

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They are used to highly polished products and apps.

Most don’t have the tolerance of clunky user interfaces etc. if something doesn’t work it’s a scam for them.

Again those people have fundamentally other goals and incentives as everybody on here. But I think it’s worth mentioning and taking that into consideration if nostr should become THE SOCIAL protocol.