Americans Are Obsessed With “Protein Crap,” And It’s Driving Nutrition Experts Nuts

Food companies pack the nutrient into candy, coffee and even water; ‘How about a chicken breast instead, people?’

America’s long-running love affair with protein has intensified as weight-loss drugs like Ozempic have taken off, with many users trying to boost protein intake to offset lost muscle mass while they shed pounds.

Meanwhile, a social-media-fueled focus on health and fitness is crowding more protein powders into kitchen cupboards, moving the chalky substances from a gym-rat mainstay to the mainstream.

Constance Contursi, a personal trainer in suburban Chicago, says many of her clients mistake junk food as healthy because it contains added "protein".

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