Definitely!

I'm just dreading the day the tech takes off, and the tech companies realise they can monetize projecting adds.

Imagine walking outside, looking at the sky, and seeing a big Coca-Cola add projected over the clouds lol.

On the positive side, I do think it would be cool to see what applications people can find with AR. Education will be cool, especially with LLMs. Being able to project Plato and have his avatar teach philosophy would be dope.