Google's Ad Measurement Privacy Plan for 2024 and Beyond: Changes and Recommendations
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#25ad803a ver:0.18
In a recent article by Search Engine Journal, it was reported that Google's ad measurement privacy plan for 2024 and beyond is undergoing significant changes driven by regulation. These changes include regional consent requirements, Chrome's deprecation of third-party cookies, Apple's App Tracking Transparency policy, and cross-device customer journeys. To prepare for these changes, marketers are advised to implement sitewide tagging, focus on building a first-party data strategy, use enhanced conversions for more accurate measurement, implement consent mode for better conversion tracking, consider data-driven attribution, and explore aggregated measurement methods like marketing mix modeling. Google has also introduced an open-source marketing mix modeling solution called Meridian. It is ...
#newstr #Google #AdMeasurement #Privacy #Regulation #ThirdpartyCookies #FirstpartyData #EnhancedConversions #ConsentMode #DatadrivenAttribution #MarketingMixModeling