What user sees: “this is pretty”
What designer sees:
- Is this functional?
- Is it easy to understand?
- Is it intuitive?
- Is it cohesive in style?
- Am I prioritizing too much form over function?
- Can X demographic use this?
- Is this label clear?
- Is this the best way to navigate this view?
- Is there sufficient contrast?
- Are there too many distracting borders?
- Am I using enough white space?
- Are the tap targets large enough?
- Can you find X feature if you are looking for it?
- Does this screen focus attention on one or two things?
- Am I presenting too many options?
- Does the information flow make sense?
- Is this icon clear in meaning? Does it need labels?
- Is this a common design pattern easily recognized in an unfamiliar app?
- Can I achieve what I’m after in one or two taps?
- Does this app do the job the user hired it for?
- Did I simplify enough?
- Can I abstract this away further?
- Am I abstracting away too much?
- Is it obvious that you can scroll this?
- Is it obvious that this is clickable?
- Am I using too many colors?
- Is anyone going to read this?
- How will this color palette make people feel?
- Am I providing enough options?
- Am I providing too many options?
- Will this impact load times?
- Will this work with SEO?
- Is there a way for users to share things?
- Am I putting emphasis on the right things?
- Will the user see the value fast enough to stick around?
- How can I bring the user back into the app once they left?
- Why would anyone care about this when you have X, Y, Z alternatives?
- What micro interactions would make this more pleasant?
- What happens if the user behaves in unexpected ways?
- What if the user inputs more or less content than expected?
- What if the user’s images suck, how will that impact the experience of others?
- Is this the best media viewing experience?
- What happens on button state change?
- Am I providing visual feedback when an action takes place?
- How do I minimize errors?
- Are the error helpers clear?
- Will this tooltip even work on mobile?
- What about smaller screens? (Everyone overlooks those)
- How will this impact battery life?
- + a million other things
