I have been to many protests and I hear a lot about protesters being paid but how are street protests effective if they are not actually organic? An ad like this inevitably leaks and hurts the cause more than 40 protesters can help it, so why bother? Is it actually only to discredit the protest? Or how do people recruit real fake grassroot protesters?

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The goal isn't to change minds, it is to create division

what difference does it make for the effect if protesters are paid or not?

"Tens of thousands took to the streets in protest of the unfair new politics" is the news at night but if these protesters got paid off by some industry interest to protest against their demographic's best interest, it matters to know who was actually protesting and why.

OK, than I misunderstood what you were saying. I thought (wrongly) that you meant that paid demonstrators are useless and those who pay them must be idiots.

The intended audience is tv viewers?

Paid protest as well fake accusations of paid protests both exist. I would be very careful in checking the source here.

E.g. you can hire someone to post ads and then screenshot them to get clicks and make profit from the outrage.