I noticed, not just you but all devs have a very technical approach to intangibles. Which are of course correct but mere humans will have to identify themselves to an idea.

Ideas are powerful, tech is in its own way and language. But what about my neighbor Joe who has no idea how an iPhone works as long as it does? 🤙🏻

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Sure. Not trying to take away from the importance of “the vision”, just providing additional detail for the tech-minded (important that we get clear on the tech during this early phase).