To an extent, a “bitcoin company” is the antithesis of bitcoin. They’re obviously going to exist, but fundamentally they challenge the ideals of bitcoin. Hear a LOT about custodial company’s…inevitably they will exist but fundamentally the defy the point.

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I agree in principle but I generally mean companies that support bitcoin adoption, like Fold and Lolli, for example. The fact that they aren’t here yet tells me a lot about where their priorities are.