Small relays don't have to just be communities of people. individuals rarely fit nearly into a single category. A niche relay could proactively seek out and relay/store relevant content. It could even be ready only.

If it surfaces good content for a particular niche, then it's providing value.

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Engagement with the content through the relay could provide a performance metric for the "algorithm" that selects it. Provides a feedback loop to the developer to work on the core mechanics.

Effectively a subgenre content sourcing engine for nostr users. Subreddits without the human moderators

A pay-forward subscription model where subscription fees fund a balance that is used to zap all content that makes it onto the relay. Rewarding content producers directly.