Here's your summary from The Sober Curious Movement Grows (https://www.youtube.com/watch?v=Uh9jHSAzyms) on the Bloomberg Television channel:

### TLDR:

The Sober Curious Movement is growing rapidly, driven by a shift in consumer preferences towards non-alcoholic options, with companies like Curious Elixirs leading the way.

### Key Points:

1. The non-alcoholic industry was practically non-existent in 2015, but has seen significant growth due to changing consumer attitudes towards alcohol consumption.

2. Curious Elixirs focuses on providing unique, non-alcoholic options with adaptogens to help people destress and feel included in social settings.

3. The company's strategy includes both direct-to-consumer sales and partnerships with bars and restaurants to drive cultural change in how people socialize and drink.

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