My fucked up brain:

Drop track

Give link

Link is malicious

Snap a photo of everyone

Guage the overall excitement

Look at my fanbase

See who got there first

Steal their ip address

Market harder

Everyone that has tape on their camera gets a bonus track that I could just send to the device they used to click the link

Make a collage out of the pictures

Put it in a single frame in a random video

See who notices