Virtue ethics is an ethical theory that focuses on the character traits or virtues that individuals should cultivate in order to live a good and fulfilling life. It emphasises the importance of developing qualities such as honesty, courage, compassion, and wisdom, rather than following rules or maximising outcomes.

An example of virtue ethics is the virtue of honesty. Instead of simply following a rule like "never lie," a person guided by virtue ethics would strive to develop the character trait of honesty, meaning they would consistently tell the truth, be sincere in their actions, and act with integrity in all situations.

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