Here's your summary from Tractor Supply CEO: Hobbyist Farmers Are 'Thriving' (https://www.youtube.com/watch?v=SYT2yHXyTL8) on the Bloomberg Television channel:

**TLDR:** Tractor Supply CEO discusses how hobbyist farmers are thriving despite tough times for traditional farmers.

1. Tractor Supply caters to hobbyist farmers and millennials in rural America, driving foot traffic with animal feed and pet products.

2. The company focuses on everyday low pricing and digital marketing strategies, reducing promotions during the pandemic.

3. The Neighbors Club loyalty program has seen success with tier-based rewards and increased member engagement.

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