I'm guessing they did it because:
* Regulations are obviously very favourable so it's easy
* The cost to them is low
* The articles written about it are free advertising for their product
Basically PR value.
I'm guessing they did it because:
* Regulations are obviously very favourable so it's easy
* The cost to them is low
* The articles written about it are free advertising for their product
Basically PR value.
you're probably right, it's low cost PR.