Whether you like it or not, Fred is right here. Most people out there aren't concerned about Self Custody and will always choose a simpler way.

Instead of throwing tantrums, we should focus on showing people the advantage of holding the asset outright.

The ETFs simplify this process because they already think they're invested in #Bitcoin

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Sincerely, I totally agree! Not everybody understands the depth of crypto security, protection and privacy. Most people really want to get involved without much hassles. Most people are not technology inclined.

How do one can estimate lost coins? I believe that's nearly impossible.

I guess this is a rough estimate from closed or deceased accounts or public addresses where they know the coins are lost. But hard to say if the number is accurate.