Replying to Avatar Svetski

Why Nostr is struggling…

There is too much of an overlap with X, not only in the feature sets among the primary applications, but more importantly, in the kind of audience that Nostr is catering to.

Sure..censorship resistance at the protocol level is a differentiator, but the to the average person, you may as well be talking gibberish. They don’t know wtf a protocol is in the first place - let alone why it matters for censorship resistance to happen at that level, or more importantly, WHY they should trust Nostr to deliver on that promise. “Bcoz nostr:npub1sg6plzptd64u62a878hep2kev88swjh3tw00gjsfl8f237lmu63q0uf63m said so” is not an argument.

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Bluesky is a case in point here.

It’s got a VERY similar feature set to X, claims to be open source / censorship resistant (similar narrative to Nostr), and is growing MUCH faster than Nostr, bc it has captured a key audience, ie; people with TDS and EDS (Elon Derangement Syndrome).

https://www.reuters.com/world/uk/bluesky-signups-surge-uk-amid-musks-row-with-government-over-riots-2024-08-13/?

I’ve been on there a few times, and the content quality is enough to make you want to throw up….but at the very least, it’s working for that kind of content, and for the people who want it.

I don’t have a direct answer here..but I think it’s something to do with the over-emphasis on technicals.

nostr:npub1az9xj85cmxv8e9j9y80lvqp97crsqdu2fpu3srwthd99qfu9qsgstam8y8 mentioned increasing the emphasis on design the other day. I agree this is a move in the right direction. We’re taking a very design-focused approach with nostr:npub15xd2mmjnh3caykh77djsv73e0zkrp42jp5mwerx8f4m6su40wdvss7t3l3 (we’ll have ALOT more to show in the next 6wks).

That being said, it’s not enough.

IMO, Nostr is technically mature enough for us to go out there and talk about it to more people, and build a narrative BEYOND the 500 of us that are talking to each other on here.

People like nostr:npub1l2vyh47mk2p0qlsku7hg0vn29faehy9hy34ygaclpn66ukqp3afqutajft or nostr:npub1dergggklka99wwrs92yz8wdjs952h2ux2ha2ed598ngwu9w7a6fsh9xzpc can correct me if I am wrong here. Maybe there’s alot more to do technically.

But if I am right, I’d like to see more initiatives that are marketing oriented being supported by nostr:npub17xvf49kht23cddxgw92rvfktkd3vqvjgkgsdexh9847wl0927tqsrhc9as and nostr:npub10pensatlcfwktnvjjw2dtem38n6rvw8g6fv73h84cuacxn4c28eqyfn34f and other coalitions. Maybe we even need a council of Nostr businesses, who together pool some funds to help drive some marketing initiatives?

Whatever the case, we need to expand upon the Nostr narrative, make it more compelling and speak to more people about it.

At the very least, we have to conquer then Bitcoiners. If we can’t get the segment who are into freedom money onto the freedom of speech network, we’re DOA. That’s a first step.

I know nostr:npub1hz5alqscpp8yjrvgsdp2n4ygkl8slvstrgvmjca7e45w6644ew7sewtysa is working on a very cool initiative in relation to this. The Nostr Booth is IMO a great way to make Nostr more “real” for bitcoiners by having a physical presence at all the conferences.

I know nostr:npub1utx00neqgqln72j22kej3ux7803c2k986henvvha4thuwfkper4s7r50e8 + nostr:npub180cvv07tjdrrgpa0j7j7tmnyl2yr6yr7l8j4s3evf6u64th6gkwsyjh6w6 are doing some Podcast outreach. That’s super important too. nostr:npub16vrkgd28wq6n0h77lqgu8h4fdu0eapxgyj0zqq6ngfvjf2vs3nuq5mp2va and crew are putting on Nostriga. Amazing. nostr:npub16c0nh3dnadzqpm76uctf5hqhe2lny344zsmpm6feee9p5rdxaa9q586nvr / nostr:npub12vkcxr0luzwp8e673v29eqjhrr7p9vqq8asav85swaepclllj09sylpugg are doing great things with nostr:npub1spdnfacgsd7lk0nlqkq443tkq4jx9z6c6ksvaquuewmw7d3qltpslcq6j7, etc on the content side. I’ve got some things up my sleeve personally which I will begin to do once nostr:npub15xd2mmjnh3caykh77djsv73e0zkrp42jp5mwerx8f4m6su40wdvss7t3l3 is in a position to represent a NEW kind of Nostr-product..

But we need MOAR..

And…we also need to find another angle that is NOT about censorship resistance. That’s clearly not working against X.

I don’t know the EXACT narrative or spin, but it has to be more “running towards” than “running from”.

More white pill, less black pill.

Anyway.

I will probably turn this into an article. I’ve been thinking more and more about “writing in public” as we build Satlantis, and sharing more about how we’re thinking about growing a “network product” on top of a “network protocol”.

If you think this was valuable, please repoast so more people can see and get involved in the discussion.

When it comes to the technical side, private DMs and private groups are something we really should get in place. I am excited to see what nostr:npub1zuuajd7u3sx8xu92yav9jwxpr839cs0kc3q6t56vd5u9q033xmhsk6c2uc is working on in that regard.

Key management for organizations and businesses is another piece I would like to see solutions for. NsecBunker is getting there, but is not a default option in any client I am aware of.

Nostr has struggled with discoverability issues as well. Back in late 2022 and early '23, I would just hop into Global and find interesting people to follow there. Not the case anymore on the vast majority of clients. The exception to this is #Coracle, since nostr:npub1jlrs53pkdfjnts29kveljul2sm0actt6n8dxrrzqcersttvcuv3qdjynqn's implementation of web-of-trust has allowed the vast majority of spam and unsavory content to be filtered out.

For something to promote about Nostr that can make it something people are running to rather than running from, I think we need more buy-in from developers of apps that are NOT twitter clones, but can include a social aspect to them, and thus can benefit from the built-in network effect of integrating Nostr.

In this regard, I am thrilled with what nostr:npub1v5ufyh4lkeslgxxcclg8f0hzazhaw7rsrhvfquxzm2fk64c72hps45n0v5 is doing to integrate Nostr, and especially the filtered feed that displays only notes with audio content, and it doesn't matter if this content is native to Fountain, or is on Spotify, or any other podcasting protocol, or on nostr:npub1yfg0d955c2jrj2080ew7pa4xrtj7x7s7umt28wh0zurwmxgpyj9shwv6vg. You can just interact with it as you would expect from any podcast app.

I would love to see something similar, but for video content. An app with a feed that only shows you notes that your follows have shared with videos in them, regardless of where those videos are hosted, and you can play them within that app, rather than having to go to YouTube or Rumble, or wherever else they are hosted. This may be a tougher ask, and I think flare.pub was headed in this direction, but I haven't seen much movement there.

We have also seen similar Nostr integration in wallet apps, such as nostr:npub1mutnyacc9uc4t5mmxvpprwsauj5p2qxq95v4a9j0jxl8wnkfvuyque23vg, nostr:npub1kvaln6tm0re4d99q9e4ma788wpvnw0jzkz595cljtfgwhldd75xsj9tkzv, and nostr:npub1dx5q2el8nd4eh3eg9t2e25fd7zuqg7zxz6ldkc3uzgh66ss2yc6st288sj. It makes their apps instantly more useful than a standard lightning or eCash wallet that you have to add all your contacts manually, if there's any option to add contacts at all.

In short, I don't think the answer is so much about leaning hard into a niche community, the way BlueSky did, as it is about getting a few of the technical things in place that are still missing, and then adding Nostr to ALL THE THINGS. Nostr is a protocol that can underpin an entire ecosystem of other stuff, and that is what has me most bullish on Nostr.

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