follows this line of thinking I guess....
* Access to privileged or specialized knowledge is dead.
* What do models not have? Answers to things we don't know.
* Teachers can't teach things they don't know, they can only facilitate.
* If people don't care about something they will get bored and quit.
* When you care about something you will work on it without promise of resolution.
The entire operation needs to get much more comfortable with uncertainty.