Building clients with empathy toward the average person is very difficult. It’s something we have spent 90% of our meetings talking about this year.

I wouldn’t attribute it to malice or indifference. You have to spend lots of time talking to users and watching how they use the app. It is very time consuming and not trivial to do, especially with a small team

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Always need to bring in some normies to see how they respond to something

Build it and they will come (and stay) they said.

Insane amount of listening, learning, and work involved…

👌

All my dislikes of #Apple aside , this is what they really nailed ..Jobs was the champ of normies ..

Have you been able to up first week retention?

How's your marketing comms? What message to whom and where?

we have done a bunch of user testing and it seems where most people get frustrated is simply finding people and then finding their community. This is why 99% of people don’t stick around, which is why our focus this year has been mainly onboarding into topics, topic communities, damus nip05, etc

It’s still very much a chicken and egg problem, but if we don’t have community tools and discovery then it will never happen.

I'd say increase certainty. Certainty that relays saw the post, much less relatives and friends. Certainty that shadowcensor doesn't happen. Big picture of network helps. Oh, I'm looking at this cluster of notes over here. It's an objective global agreed view I can depend on, anxiety goodbye! Personally, I would (I think) post things 1/1000 people would enjoy forever, if I'm getting a fair shake. If I can't even be sure my fam can see it when i @ them, I lose interest. Disclaimer, I'm not a good test market like Gary, Indiana.

#BEAWARE

Users don’t know what they don’t know.

New paradigms don’t need users, they need top notch product strategists, designers, managers etc.

Empathy is useful but innovation happens when you do the same thing differently.

When everything is said and done, more is said than done…