You’ve missed the point.
There are potentially millions of people looking for an alternative to twitter. A very large majority of those people don’t give a shit about bitcoin in general or earning money on social media. They want a twitter like app without all the downfalls - kyc, rigged algos, subscriptions to be seen, etc. They aren’t looking for a way to make money on social media. They want to keep up with the news, see what’s going on in the world and their communities, and talk to their friends. That’s hard to do when there’s no one from their social circles here, so the only way this grows is by attracting people from all walks of life and building a network effect.
These people aren’t going to leave twitter just because they can earn 1000 sats on a post. They’re going to leave twitter when they can get a similar experience elsewhere without the downfalls i mentioned above. It might be a hard to swallow pill that zaps aren’t going to be what brings people over here, but it’s the truth. The average joe just does not care at all (yet).
User retention needs to go up to create the network effect that will then retain more users. Giving people a sales pitch about something they don’t care about, and probably find annoying (another hard truth) isn’t a good way to retain users.
That’s why I fully believe, and have said multiple times, that one of nostr’s biggest issues is the lack of content discovery.