I met a very interesting person at the water fountain and he was carrying a Psycho Bunny bag. I’m somewhat partial to bunnies so I wanted to know who is the Psycho Bunny customer. This brand was born out of defiance but I wouldn’t call it theft. The founder gave up everything to come to America and work for Polo. He was fired after six weeks due to creative differences and thus the brand was born.

The ethos of the brand is inspired by pirates hence the skull and bones logo and states that it borrows heavily from meme culture. They even go as far as saying this…

“In the 17th century, pirates were the democracy. They're all about risk and reward."

“Unlike Ralph Lauren that represents a studied WASP aspiration, Psycho Bunny feels fresh and modern”.

Well I *love* Ralph Lauren and Polo a lot.👚👕But Psycho Bunny seems cool too. There’s plenty of room for both to coexist. I think it offers an alternative and appeals to those who are anti-establishment and anti-mainstream. LOL.☀️🌬️🧂✨💖