Trusting existing IOU system of fiat plagued with counterparty risk & subject to disruptions and confiscations & not open to all due to high costs
VERSUS
Holding something real, a bearer asset that is secure, virtually unhackable (especially if you compare to any bank or tech company), more uptime than facebook or Microsoft, self-custodying removes counterparty risk, and open to all, and instead goes up in value over time.