One thing a client can try is to lean into zaps since this is a fundamentally new feature that no other social media has. In onboarding, explain what zaps are or the fact that they are there.

If we don't appeal to everyone right away, perhaps appeal to the crowd that wants something new and innovative.

This is totally backwards from what I have been saying (lean away from mentioning bitcoin because so many people are turned off by it), but would be a great test.