Organizations count on you staying loyal with recurring billing. It is easy to not notice creeping price increases over a few years, maybe the competition is offering a better deal now. It is worth it to shop around for a minute when the bill comes due.
Take your government tax bill for example, do you even know how much the mafia is charging these days? It might be a better deal for you. You won't know unless you take a minute to compare their offer with your current plan with your government.
#jokes