Real then has to market itself as the realest real, and charge a premium for itself, in order to differentiate itself from the fake real.

Then the masters get to pass fake off on the poor, and impoverish those who had enough money to afford the realest real.

For reference: Pepsi and Mtn Dew Throwback

https://en.wikipedia.org/wiki/Pepsi-Cola_Made_with_Real_Sugar